The Brief
We were excited to produce 2 concepts showcasing the strong partnership between our clients, Turner Freeman Lawyers and the rugby league team the Penrith Panthers. This was a Sports Video Production
The brief was to show the parallels of both organisations, highlighting what it takes for each of them to succeed. Subsequently, we focused on Preparation, Determination, and Motivation. Overall, they had a common goal of Winning.
The Planning Stage
Planning involved 2-3 face to face meetings with our client, Turner Freeman Lawyers. We needed to perform a detailed scouting of their Parramatta Office where half of filming would take place. Consequently, the other half was at the Penrith Panthers stadium and HQ. We filmed at Penrith Panthers Academy and stadium. However, a few months earlier we filmed another Sports Video Production for Turner Freeman Lawyers to raise awareness of the deadly disease, mesothelioma.
Firstly, we presented a few concepts we had in mind. Subsequently, two concepts were approved, both communicated the key messages and met logistics. The NRL season just about to begin, however, we were confident we could tackle the production in time.